Introducing...Sway!
As many of you have probably noticed, a lot of other bloggers have been mentioning Sway, which is a online women's fashion retailer that gives us women the ability to be both the designer and the buyer. It actually sounds really awesome: everyday they present an item of Sway clothing and if you join the Sway community you get to experience a 24-hour flash sale (discounted price) to determine if it's hot or not? Afterwards, it's sold to the public at full retail price. Not to mention their dresses are gorgeous.
Check out the video below for some behind the scenes footage of their most recent photoshoot:
They should be launching on Wednesday so definitely stop by and check it out. :)