Rebecca Minkoff & Bryanboy Interview
Last Wednesday, I had a chance to stop by the Rebecca Minkoff meet-and-greet at Neiman Marcus in Short Hills, NJ. She's touring a couple of cities with Bryanboy to debut her new Elle bag and, lucky for me, one was only a short train ride away. The thing that really stuck out to me about this particular bag, is how Rebecca collaborated with Bryanboy on the name, ultimately naming it after his grandmother, Eleonora. She had a passion for sewing well into old age and Rebecca loved the idea of having such a strong woman behind the bag. I can definitely get on board with strong women.
I had a minute or two to chat it up with both Rebecca and Bryanboy and asked them a few questions before they had to leave the event.
JH Rebecca, I know you love working with bloggers a lot. What makes you work with them time and time again?
RM I think that, what I love, is that this is how my customer is receiving their information and what she aspires to when it comes to fashion and style. So I want to work with fashion bloggers because that's who is speaking to them best.
JH I know you're really active on Instagram - is there one social platform that you see that's really changing the industry?
RM Instagram, for me at least.
BB Blogs for me. It's funny because I have more followers on Twitter than Instagram, because I'm a late adopter. I only joined last year and I wish I joined Instagram early on.
JH Do you guys have a favorite hashtag?
BB I try not to hashtag.
RM No, my hashtags are always ironic. I never try to have a hashtag that means anything, it's just my quotes.
BB I never use hashtags, so.
JH Rebecca, you had a background in costume design early on. If you could design costumes for any TV show that's on right now, what would it be?
RM Mad Men would be exciting because it's not really hard to design costumes for anything that's current. You know? It's fun to go into the past.