The Hype Surrounding Cronuts

The Hype Surrounding Cronuts

• July 2, 2013

Today, I ate a cronut. That's right, a cronut. What's all the cronut hype about? About a month or two ago, the Dominique Ansel Bakery in Soho released their latest creation, the cronut, which is essentially half doughnut, half croissant, and 100% incredibly delicious. If you live in New York City you've most definitely heard of it, dreamed of it, or had the fortune to snatch one up for yourself.

Due to all the hype, my co-worker and I woke up early enough to meet at the bakery at 6:45 am. By the time we arrived, the line was already around the corner despite the fact that the bakery doesn't open until 8 am. It was such a struggle. Once the doors opened and the line started moving, it still took us an hour to get to the entrance of the bakery and by that time I had to run to the subway to make a client meeting. Yes, that means after waiting over two hours, I left the line empty handed without even stepping foot inside the bakery. Just let that sit in your hearts for a little bit and feel my pastry heartbreak.

But since the world is full of amazing people, the woman standing behind us (who we bonded with for a little bit) convinced my co-worker to allow her to buy two cronuts for me since she already had her family with her (and each person was limited to a total of two). So when I got back to my desk a few hours later, lo and behold, there were two beautiful cronuts waiting for my growling stomach. Faith in humanity? Absolutely.

Pretty sure I'm still drooling from my first bite.